Imagine this: you have an amazing project you want to share with the world. You head out into the field or the lab with your camera, carefully taking shots of your plots or instrumentation or study species, painstakingly stitching the clips together back at home. You choose the perfect song to go with your video, then spend the next three days artfully crafting a 2,000-word story on your project, your conclusion’s ramifications, how your findings will change the world, etc. Finally, like sending a kid to college, you post the video, photos and article on your organization’s Facebook or Twitter account, waiting with bated breath for your content to go viral.

Only, it doesn’t.

Read the rest at the Duke Nicholas School website!